A professional IMDB/Imaga Data Base is aconceptual and structured Photo Archiveand with is a administrative development.The IMDB structure includes all individual requirements with relevance for a client andhis issues. It is a professional managed andoperated photo archive for:•photo delivery to third parties with•…license agreement•Social Media and Press•media illustration/media production•story telling•documentation•and a lots of moreFor that a professional IMDB requires for:•subject menu•creativity•quality•quantity•base of valid using rights and media law.All that in highest possible resolution forcross media use up to big prints. All othersmake absolute no sense.For the most client PR applications we alreadyhave the minimum of basic structure requirements.For example:•PR Photo People•PR Photo Artists•PR Photo Hotel F&B… (Upgrade)•PR Photo Retail…For more details we need to know our clients better.But it is a ready beginning and a first briefing for thephotographer. The better the IMDB the more betterthe PR work.Follow your specific PR-Magazine part andkeep frequently contact to your Consultant.